It found that 71% of workers are 'not engaged' or 'actively
disengaged' in their work, meaning they are emotionally disconnected
from their work and less likely to be productive.
The majority of these were professional and middle managers -
the ones thought to be in the more interesting and demanding roles
In today's 'new normal' everyone has to take responsibility for their careers
and be accountable in their roles. But if they don't know how to make the
connection between what they are really good at - their strengths and
operating uniqueness and the expectations of your organization, then they
fast shift from being the productive third to one of the 71%.
BUT what would the impact be for your company to have those employees
back in the 'fold'?
Personal Branding can do just that.......watch this video
It will help your organization enjoy;
- Greater productivity and engagement
- Stronger work relationships, less conflict
- Easier hiring, making you more attractive to other talent
- Watching employees realise greater career opportunities
- Less absenteeism
Overall - more employees performing at higher levels, leading to greater
company success and a competitive edge in the market.
Who is Paul Copcutt?
Paul Copcutt first aligned with personal branding after reading Tom Peters
'Brand You 50’ in the late 90's, although he had used his proven method to
manage a corporate career that started in banking and ended in biotech -
ironically, two subjects he failed first time in school.
Now a sought after speaker and media resource he has been featured by
Forbes,Money, Reuters, Elle and The Wall Street Journal, as well as major
Canadian press including The Globe & Mail and National Post.
He speaks at Fortune 500 and FTSE 100 companies, helping executives,
managers and most importantly the teams they lead to take control and build
their careers and businesses by design not chance. What sets him apart from
others is he does not rely on celebrity examples or impersonal theory but real
client stories and practical application to truly engage and inspire employees
to the highest levels of performance.
Awarded Outstanding Canadian Career Leader by the Career Professionals of
Canada, Paul is the author of the upcoming book "The Branded Employee -
How to climb the corporate ladder without falling off". His articles have
been featured, in a number of professional publications including The Bottom
Line, Green Careersand Personal Branding Magazine and in several career
books for personal brand expertise including best sellers Career Distinction,
The Female Brand, The Twitter Job Search Guide, How to Write & Design a
Professional Resume, and No Canadian Experience Eh?
Who needs a Personal Brand Architect speaking at their next event?
Are you an organization that.............
- Wants your employees to understand the need to take control and responsibility for their careers?
- Is expecting the demographic shifts in the workforce to place more demand for talent?
- Does not want to be searching for hard to find people, just when you expect growth to be happening?
- Recognises your employees unique skills and strengths and want to help them appreciate that too?
- Is tired of rah rah rah events that do not result in people taking action afterwards?
- Sees the value in brands - personal tied to the corporate - resulting in increased engagement?
- Fears the damage of employee actions on social media and need to help them make a proactive connection?
If you answered YES to one of more of these questions contact us to inquire about hiring Paul Copcutt at your next event and start engaging your employees to perform at the highest levels CLICK HERE TO INQUIRE NOW.
“We truly enjoyed Paul’s engaging approach to his presentation and felt that the personal touches really drove home the importance and value of “personal branding”.
Now that Paul has pointed us in the right direction, we are excited to see how our group can better leverage our strengths to create a more fulfilling and high performing work environment.
Paul was able to connect with people of all levels and leave them feeling excited and motivated about their unique abilities!
He was an excellent choice to kick off our event and we would be glad to have him back!”
Jody Stecho, Director Organizational Development, Research In Motion
