Putting your personal leadership brand in to action
Personal branding is a revolution in career management, but it’s no longer just for career minded individuals. In today’s competitive marketplace, it’s a concept that it being embraced by forward-thinking companies (like Pepsi, Cap Gemini, Microsoft, Ogilvy, Warner Bros, JP Morgan, Electronic Arts (EA) and Disney) who understand that their human capital is their greatest asset.
With the lean workforce of today, all employees need to be performing at the top of their game. Personal branding gives them the tools to do that by helping them unearth their unique value and develop a plan to maximize that value in all that they do. Personal branding is all about uncovering and leveraging strengths, enabling employees to contribute at a level few imagine, much less attain. This session will allow attendees to;
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raise awareness of the importance of branding one self as part of your professional offering
raise awareness of the importance of branding one self as part of your professional offering-understand what actions can be taken to increase ones visibility and credibility with prospective and current managers, colleagues and clients
understand what actions can be taken to increase ones visibility and credibility with prospective and current managers, colleagues and clients-tips and tools to take from the personal branding process and apply them to specific career marketing tools including bio and a unique strengths profile
tips and tools to take from the personal branding process and apply them to specific career marketing tools including bio and a unique strengths profile-appreciate the downside of not doing anything or worse the negative impact of off brand actions.
appreciate the downside of not doing anything or worse the negative impact of off brand actions. 
PAUL COPCUTT
E-mail: keynotes (at) paulcopcutt.com Tel: 905-628-1100
SquarePeg Solution, 1063 King Street West, Ste 412, Hamilton. ON L9H 7S1, Canada
Copyright 2011-12 Paul Copcutt & Square Peg Solution Inc
SPEAKING TOPICS
The Personal Brand Architect
Leveraging employee strengths
for greater engagement and
higher performance.
